Mums on TikTok are participating in the #shedeservedthepurse challenge, inspired by a viral video by Denaesha Gonzalez. Women are anonymously buying gift cards and leaving cash in baby items at Target and Walmart stores to pay it forward. The trend started when Gonzalez found a misplaced purse in the baby aisle and realized the sacrifices mothers make. The movement has gained momentum, with mums sharing emotional stories and supporting each other through acts of kindness. This trend highlights the supportive network social media can provide for mothers and encourages them to show solidarity and compassion.
